Meet Our Founders: 21 Questions with Kenny Rosenzweig

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1.   What inspired you to create Rowgatta?

Rowgatta is the realization of my top-level goal in life, which is to help others build confidence and a sense of purpose by enabling them to accomplish more than they thought was possible through physical activity.  I’ve always cherished my time being active, whether playing sports, hiking up a mountain or working out in the gym, and Rowgatta allows me to dedicate my life to sharing that feeling with as many people as possible.  Oh, and I also hated being a lawyer, so really anything was better than that…


2.   Why rowing?

Admittedly, I’ve never rowed on the water or been part of a crew team.  I got introduced to indoor rowing through CrossFit, and from there I was hooked.  I’ve never found another machine that is so effective, efficient and provides such a perfect complement to resistance training, all while remaining low-impact and easy on your joints (appreciated as I get older…).  The variability of workout programming and ease of getting on and off the rower truly make it the “best cardio machine on the planet” (sorry Peloton).


3.   How did you become passionate about fitness? 

I’ve always loved playing sports – focusing on football and lacrosse in high school – so fitness has always been an important aspect of my life.  Although my organized athletic career is sadly over, staying fit and pushing myself physically (and mentally) is and will always be a part of who I am.  Group fitness, in particular, provides the greatest analogy to that feeling of being part of a team, working together to get better each and every day.


4.   What makes Rowgatta special?

What makes Rowgatta special is the community we’re building and the feeling of accomplishment that it affords our Athletes.  There are many group fitness offerings, but very few offer the positivity, connectivity and overall support that the amazing Athletes at Rowgatta contribute on a daily basis.  Athletes at Rowgatta experience real results and feel true satisfaction in the accomplishments they achieve, not alone, but with the entire Rowgatta family.


5.   Favorite thing about your co-founder?

Nadav is insane.  Literally.  And I love that about him because without a little insanity every now and then, life can be rather boring.  I also love when I hear him speaking Hebrew – I’ll never stop being impressed with that.


6.   Most annoying thing about your co-founder?

Nadav is insane.  Literally.


7.   What are you listening to strolling through the streets of NYC?

If we’re talking music, my Spotify playlist is all over the place.  But if there’s one constant, it’s probably the Moana soundtrack, that “How Far I’ll Go” really gets me going.  When I’m walking I’ll listen to start-up podcasts like HIBT.  When I’m running I like to listen to the Jocko Podcast because I don’t think there’s a more intense human being on the planet, and in comparison to his stories, I’d feel like a huge loser if I stopped running…


8.   Coolest place you’ve recently visited? 

For my 30th birthday I went on a backpacking trip with a group of buddies to Banff in the Canadian Rockies.  The scenery was cool and all, but no WiFi or cell service really made it special.  It’s the little things.


9.   If you didn’t live in NYC, where would you be?

Living on the West Coast in a tiny surf town along the water.  But I’ve only actually surfed once, so I suppose that would be a bummer if it turns out I don’t love it, huh?  I think they had an ice cream shop at one of the towns I passed through a few years ago, though, so I’d be good.


10. Favorite movie?

Saving Private Ryan.  I cry every time I watch that…and Toy Story 3.


11. Celebrity doppelgänger?

I’ve gotten Jason Hoppy (Bethany Frankel ex-husband), but pretty much anyone with an abnormally long and narrow face will do.


12. Your last meal on earth? 

Steak and ice cream.  I’m talking LOTS of ice cream.  Like 10 scoops.


13. Go-to karaoke song?

Africa by Toto because it’s amazing, but also because nobody actually knows the lyrics so it’s my opportunity to read it from a screen…


14. In a second life, you would be…

A Navy SEAL.  Or a History professor.  Basically the same thing.


15. Describe yourself with 1 emoji…



16. Quote you try to live by?

Teddy Roosevelt’s The Man in the Arena quote.  Here’s a snippet: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.  The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood…so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”  I’d always rather be in the arena and have failed, than to not have been there at all!


17. Favorite weekend activity?

Getting out in nature – hiking, exploring, touring, hanging.  I love the city, but I also hate it.  You know what I mean.


18. Best advice for those who ask “should I go to law school”?

Literally do anything else.


19. What are the lessons you’ve learned through fitness?

If you cut corners in your workout you’ll cut corners in life.  Don’t cut corners.  How you approach a workout is how you should approach everything in life.  The result is not what matters – it’s the journey that counts.

20. A fun fact about you that may surprise people?

I can lift only the right side of my lip and then only the left side of my lip in alternating fashion.  It’s really weird.  Ask to see it and I may show you. 

21. What are you most proud of?

I am most proud of my leap from the corporate world to building a company I’m passionate about.  Everyone is always saying to make the leap in talks, books, articles, blogs, etc. – it is really hard to actually pull the plug.  But since I did, I have never regretted it once and couldn’t be happier with my life.